Problem(7): Good service is hard to come by on OX Sunglass Mall
Solutions: Share your story. “Make the salesperson want to help you by explaining that you need discounted Oakley sunglasses for a last-minute party or that you have a very important interview on Friday, assuming, of course, this is the case,” says Ford. “Once the salesperson is involved, he may feel a bit more inclined to help.”
Make friends with the salesperson. If you frequent a particular store or boutique, ask for a salesperson’s business card, and always go to that person when you have questions about an item. Once you have established a relationship, the salesperson will be more likely to give you a heads-up about upcoming sales (when you’re on the verge of paying full price) or to hold an item an extra day or two. Also, “try to find a salesperson who has similar taste and a similar body type – someone who could say, ‘Girl, I tried that on. Don’t even think about it,’” says celebrity stylist Phillip Bloch. “Or, ‘Honey, I tried those. I wear them every day.’”
Ask twice, even three times. “I’ve heard that it takes three times for the person to actually hear you,” says Ford. In fact, many of the salespeople interviewed here – even some who work on commission – revealed that when asked to look in the back for an item, they will only pretend to do so, unless the customer refuses to back down. (They often feel it’s not worth the effort, since the customer may not buy the item anyway.)
Think small. Boutiques usually don’t have as much traffic as large department stores, so you’re more likely to get attentive service.
Look the part. Sad but true! Some salespeople we spoke to shamefully admitted that they often decide whether to help a customer based on the type of cheapest Oakley sunglasses she is wearing or shopping bags she is carrying. If you want top-notch service – especially from high-end retailers who depend on a small percentage of shoppers for the bulk of their business (and thus don’t necessarily need you to buy that one shirt) – sometimes it helps to play the game by dressing well and carrying a handful of shopping bags.
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